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Purpose, vision, strategy and values

Helping our customers to achieve their ambitions is central to our success and this is what drives our purpose and our vision. We have a clear strategy to help us achieve our goals and we have eight important values that underpin our culture and the way we do business.

Our Purpose

To support the ambitions of the people and businesses of the UK by delivering specialist financial services

Our Vision

To become the UK’s leading specialist bank by helping our customers achieve their ambitions and be an organisation of which our employees are proud

Our Strategy

To focus on specialist customers, delivering long-term sustainable growth and shareholder returns through a low risk and robust model

Our Strategic Priorities

Specialisation

Specialisation

Focusing on building strong positions in our chosen markets

Diversification

Diversification

Developing our range of savings and lending products in existing and new markets

Growth

Growth

Seeking opportunities for growth, both organically and through acquisition

Capital management

Capital management

Recycling capital to reinvest in the business and provide shareholder returns

Sustainability

Sustainability

Ensuring our operations have a positive effect on our stakeholders and communities with which we interact

Our Values

Eight values underpin our culture and the way we do business

Fairness

Fairness

To work together to ensure fair outcomes for all of our customers

Professionalism

Professionalism

To maintain the highest standards and deliver our products and services with care and accuracy

Integrity

Integrity

To be honest and open in everything we do

Humour

Humour

To ensure we have fun while achieving success!

Commitment

Commitment

To drive the business forward with determination and to do so with effort and enthusiasm

Creativity

Creativity

To identify and create new business opportunities and apply creative and effective solutions to problems

Teamwork

Teamwork

To work in harmony and collectively towards the delivery of our overall objective

Respect

Respect

To treat people as individuals and listen to their views

Paragon Banking Group PLC.  Registered in England number 2336032.  Registered office 51 Homer Road, Solihull, West Midlands  B91 3QJ.