We only use cookies for website functionality and security.

Eight in 10 landlords report strong tenant demand

Richard Rowntree sofa 920x518.jpg

Over eight in 10 landlords are reporting strong levels of tenant demand, Paragon Bank research has revealed.

As part of research carried out for Paragon’s PRS Trends report, nearly 800 landlords were asked about demand for their lets during the first quarter of the year. On average, the majority, 43%, said that tenant demand is ‘very strong’, with a further 40% stating that it is ‘quite strong’.

Conversely, just 1% of landlords noted ‘weak’ tenant demand, while 12% report it to be ‘average’.

The research, conducted by research agency Pegasus Insight, also uncovered regional differences in demand across England and Wales.

The highest proportion of landlords experiencing strong tenant demand was in the South West, where more than half, 54%, said it was very strong and 30% quite strong. Similar levels of demand were recorded in the North East, where 51% perceived it to be very strong and an additional 36% strong.

Yorkshire and The Humber was the region deemed to have the lowest levels of demand after 49% of landlords stated it was quite strong and 31% very strong.

Richard Rowntree, Managing Director for Mortgages at Paragon Bank said: “Although recent reports have pointed to an improvement in stock levels within the private rented sector, this research is evidence that investment in rented homes is still very much needed as demand still outweighs supply. Making more homes available for tenants provides them with greater choice and is one of the most effective ways of keeping rental inflation at affordable levels.”

He added: “We can only see tenant demand levels growing, fuelled by forecast population growth and household formation over the next decade. Rental housing supply needs to keep pace to ensure those who want or need to rent a home have a choice of property at a reasonable price.”

For media enquiries contact:

Jordan Lott
Media Relations Manager
Tel: 0121 712 2319

Notes to editors:

Pegasus Insight surveyed 771 landlords in March 2024 on behalf of Paragon Bank.

Paragon lends to private individuals and limited companies and provides mortgages suitable for single, self-contained properties, as well as HMOs and multi-unit blocks. Paragon can accommodate higher aggregate lending limits and more complex letting arrangements including local authority leases and corporate leases along with standard ASTs.

Paragon Bank PLC a subsidiary of the Paragon Banking Group PLC which is a FTSE 250 company based in Solihull in the West Midlands. Established in 1985, Paragon Banking Group PLC has over £14 billion of assets under management, helping more than 340,000 customers to achieve their ambitions.