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Strategy

Our strategy is driven by our purpose and helps us achieve our vision to become the UK’s leading specialist bank and an organisation of which our employees are proud. We have five clear strategic priorities and eight values that underpin our culture and the way we do business.


Our Strategy

To focus on specialist customers, delivering long-term sustainable growth and shareholder returns through a low risk and robust model

Our Strategic Priorities

Diversification

Diversification

Developing our range of savings and lending products in existing and new markets

Specialisation

Specialisation

Focusing on building strong positions in our chosen markets

Growth

Growth

Seeking opportunities for growth, both organically and through acquisition

Capital management

Capital management

Recycling capital to reinvest in the business and provide shareholder returns

Sustainability

Sustainability

Ensuring our operations have a positive effect on our stakeholders and communities with which we interact

Stakeholders

This approach enables us to engage openly and create value for our stakeholders

Shareholders

Shareholders

Creating long-term shareholder value through growing profits and dividends

Customers

Customers

Providing tailored lending products, expertise and working with intermediaries to help our customers achieve their ambitions

Employees

Employees

Helping all our people develop their career and reach their potential

Regulators

Regulators

Engaging transparently and openly with regulators to ensure we comply with current legislation and maintain a reputation for high standards of business conduct

Society

Society

Helping the UK economy grow and supporting the communities in which we operate

Environment

Environment

Continually reducing our environmental impact and designing products that support positive environmental change

Business partners

Business partners and suppliers

Treating our suppliers fairly and working together responsibly to support our customers